Traditionally if a person had the title of “manager,” it meant that s/he had responsibility for helping guide the activities of at least some number of employees. While this terminology has changed over the years, we still consider someone who has the title of “manager” to be responsible for overseeing the allocation of resources for the organization. For example, as an “individual contributor” I might have the responsibility of performing certain work (for example, writing marketing literature for the firm’s products), but not be responsible for the activities of anyone other than myself. In high technology industries, the word manager … Click here to continue…..
It is natural that people in different situations define marketing differently. However, we will approach the definition of marketing by first learning about the seven steps in the process of marketing. While this process is not always followed, it is important that any student of marketing understand what steps must be taken to be successful in a marketing effort. The marketing process can be described in the following seven steps: Understand the market wants/needs of interest Based on relative size and needs of the market, select certain segments of the market that are of the most interest to you and … Click here to continue…..
The marketing process must also add “utility” to the products consumers want. Utility is the use or satisfaction a person gets from a product. If you purchase a chain saw you anticipate that you will receive a certain amount of utility from it. You will be able to use the saw to cut fire wood, prune trees, and take care of a variety of jobs around your home. There are four types of utility. Form Utility – a product must be processed into a form that the customer wants or needs. For example, wheat is processed into bread, trees are … Click here to continue…..
In order for the marketing bridge to work correctly — providing consumers with opportunities to purchase the products and services they need – the marketing process must accomplish nine important functions. The functions are: Buying – people have the the opportunity to buy products that they want. Selling – producers function within a free market to sell products to consumers. Financing – banks and other financial institutions provide money for the production and marketing of products. Storage – products must be stored and protect ed until they are needed. This function is especially important for perishable products such as fruits … Click here to continue…..
Marketing is defined as the process of determining the needs and wants of consumers and being able to deliver products that satisfy those needs and wants. Marketing includes all of the activities necessary to move a product from the producer to the consumer. Think of marketing as a bridge from the producer to the consumer. Marketing starts with market research, a learning process in which marketers get to know everything they can about the needs and wants of consumers, and it endswhen somebody buys something. Many companies feel that services provided to customers after the purchase also are an important … Click here to continue…..
AIDA has been around for over half a century. But a more recent flavor of the sales model has enhanced AIDCA slightly. Since the 1980s, some sales training has added a C, or Commitment phase to AIDA – after the Desire phase and before the Action phase. So the new acronym stands for: A – Attention I – Interest D – Desire C – Commitment A – Action In the AIDA model, commitment is considered to be part of the Action stage. But there is no reason you cannot consider Commitment as a separate stage. Commitment in this sense is … Click here to continue…..
This model is an oldie but a goodie. This sales method has been used in sales training since the 1950s, when professional sales training programs became the norm. It was developed over time and thought to be based on earlier psychological studies by Walter Dill Scott in 1913, but no official, specific source for AIDA is agreed upon. The acronym stands for: A – Attention I – Interest D – Desire A – Action AIDA (Attention, Interest, Desire, Action) is one of the earliest sales models used in professional sales training, but is still valid today. The model refers to … Click here to continue…..
Customer service is not just a series of steps that you complete. It is an attitude and a way of looking at customers that enables you to provide the best level of service that you and your organization are capable of providing. Don’t underestimate the power of customer service when it comes to making sales and keeping customers – many customers are willing to pay a higher price or go without certain features if they know that they have access to excellent customer service people who will be responsive and effective whenever they are needed. Customer service is an attitude … Click here to continue…..